March 4, 2017

How Much Are You Truly Worth?

As a freelance writer, I believe I worked my way up the ladder to request for my asking amount from clients. I started working for $5 for every 500-word articles in 2007. Now, well, let’s just say that I charge more than that.

Obvious, I will stumble upon potential customers who will deem my prices beyond their budget. I understand their sentiments, but that’s my price and I’m sticking to it. Back then, I would be more than willing to bend backwards just so I can get them to work with me at a lower price. The logic behind this is to not miss the opportunity of making momey with every potential client you can make.

As a young whippersnapper, I tried to get as much work as possible and gain some experience. Over time, I realized that there are better ways to make money than by sheer volume of work. By taking upon so many clients, you spread yourself too thin with writing the articles. As a result, the quality for each becomes watered down, which doesn’t bode well for you or your client.

Therefore, I’ve taken the initiative this past couple of years to hike up the prices and stand my ground. If people can’t pay for my services, then no hard feelings and I hope they find the writer they’re looking for.

I bring this up because I met up with a local influencer in the marketing field that deem my prices “crazy.” Although I sincerely believe him when he says that I deliver nonetheless, I’d like to take a moment discuss about the concept of pricing in freelancing.

If there’s one thing I learned about being a freelancer, it’s that clients need you more than you need them.

Freelancing is a business. You are not working for clients, but you are collaborating with them.

If they need you and think you can deliver, then they will hire you regardless of your price.

Moreover, a high asking price doesn’t mean that you want to take their money. The amount for your services is indicative of the value that you bring to the market. If clients are flocking for your services despite your crazy prices, then you must be very good. If not, then you need to raise your game and give them something to show for.

Right now, I am constantly producing at least 3,000 words on a regualr writing day. That means writing on this blog, my client’s, and for others. Regarding the latter, I write for other blogs to diversify my portfolio. I don’t get paid for writing them – I just want to write and provide the value that I know I can give to others. Therefore, I justify my asking price by producing the kind of ways that they’d want published on their blog.

Again, my pricing shows the way I view myself in relation to others. I know I can write kiiller content for any client. I know I can deliver more than expected from me. I know that not everyone will hire me, but those who will won’t be disappointed.

In other words, you cannot make everyone happy with your asking price. But you need to price accordingly that reflects your body of work and your work ethic. This way, you can provide a price point that will make you and your target audience happy.

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